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MGMT 4834 - Global Sports & Entertainment Management
Through 2 weeks of visiting organizations with industry elite in London a broader perspective on the sports and entertainment industry is gained. Students will be asked to do advance reading, participate in discussions, keep a journal and write a reflection paper at the end of the experience. Site visits(to be confirmed) include: Arsenal Football Club, Premier League, the O2 Arena, NHL and NBA regular season games in London, 2012 Olympics Committee, Formula One, Hollywood Studio-International Finance Office, Theatre, Lord’s Cricket Ground, All England Lawn Tennis Club/Wimbledon and the Office of the Minister of Sport. Prereq: MGMT 3000. Cross-listed with MGMT 6834. Restriction: Restricted to undergraduate Business majors with junior standing or higher. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 4840 - Independent Study
Restriction: Restricted to undergraduate Business majors with junior standing or higher. Max hours: 8 Credits. Semester Hours: 1 to 8
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MGMT 4900 - Project Management and Practice
Covers the factors necessary for successful management of system development or enhancement projects. Both technical and behavioral aspects of project management are discussed. The focus is on management of development for enterprise-level systems. Topics include: managing the system life cycle; requirements determination, logical design, physical design, testing, implementation; system and database integration issues; network and client-server management; metrics for project management and system performance evaluation; managing expectations: superiors, users, team members and others related to the project; determining skill requirements and staffing the project; cost-effectiveness analysis; reporting and presentation techniques; effective management of both behavioral and technical aspects of the project; change management. Note: Successful completion of this course meets the educational requirements to sit for both the PMP and CAPM exams. Prereq: Junior standing or higher. Restriction: Restricted to undergraduate students in the Business School. Cross-listed with ISMG 4900. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 4950 - Special Topics in Management
A number of different topics in management are offered under this course number. Consult the ‘Schedule Planner’ for current course offerings. Prerequisites vary depending on the topic and instructor requirements. Cross-listed with MGMT 5800. Restriction: Restricted to undergraduate Business majors with junior standing or higher. Max hours: 9 Credits. Semester Hours: 3 to 3
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MGMT 5800 - Special Topics in Management
A number of different topics in management are offered under this course number. Consult the Schedule Planner for current course offerings. Prerequisites vary depending on the topic and instructor requirements. Cross-listed with MGMT 4950. Max hours: 9 Credits. Semester Hours: 3 to 3
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MGMT 5939 - Internship
Supervised experiences involving the application of concepts and skills in an employment situation. Prereq: 21 semester hours and 3.5 GPA. Max hours: 9 Credits. Semester Hours: 1 to 3
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MGMT 6020 - Leadership in Difficult Times
The test of a leader often is their ability to lead their organizations through difficult times and crises. Such situations could be downsizing, product defects, ethical violations, a terrorist attack or a natural disaster. Successful management of these situations can strengthen and renew the organization. Inability to manage these situations can tarnish the organization’s reputation and threaten its survival. This course examines leadership under stress and provides frameworks for categorizing and analyzing these difficult situations. The course also addresses strategies that leaders can use to enable their organizations to manage, recover and learn from these difficult experiences. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6028 - Travel Study Topics
Join your classmates in an international travel study course to understand the business operations of another culture. Restriction: Restricted to graduate majors and NDGR majors with a sub-plan of NBA within the Business School. Max hours: 9 Credits. Semester Hours: 3 to 3
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MGMT 6040 - Managing Global Talent
This course has two objectives: (1) to understand the impact of cultural differences in the management of people in multinational firms; and (2) to compare and contrast critical human resource issues in the contexts of domestic and international operations. Topics include recruitment, staffing, training, performance appraisal, compensation, and labor and management relations in markets around the world. (This course qualifies as an international elective for the MS in International Business program). Prereq: BUSN 6520 or MGMT 6380. Restriction: Restricted to graduate majors and NDGR majors with a sub-plan of NBA within the Business School. Cross-listed with INTB 6040. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6320 - Leading Organizational Change
Instruction in the analysis, diagnosis, and resolution of problems in organizing people at work. Models of organizational change are examined. Group experiences, analysis of cases and readings are stressed. Coreq: BUSN 6520. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6360 - Designing Effective Organizations
Examines how to design organizations within the context of environmental, technological, and task constraints. The emphasis is on learning how to recognize and correct structural problems through the analysis of existing organizations in which the students are involved. Coreq: BUSN 6520. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6380 - Managing People for Competitive Advantage
Focuses on the management of human resources in organizations. Oriented toward the practical application of human resources management principles in areas such as: equal employment opportunity, affirmative action, human resources planning, recruitment, staffing, benefits and compensation, labor relations, training, career management, performance management, and occupational health and safety. Coreq: BUSN 6520. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6710 - Human Resources Management: Staffing
Focuses on the design and implementation of human resources management systems to recruit and select employees. Areas of study include planning, job analysis, external and internal recruitment and selection, and decision making. Prereq: MGMT 6380. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6720 - Human Resources Management: Training
Methods, theories, research findings, and issues in training. Topics include how to design, deliver, and evaluate training programs. Prereq: MGMT 6380. Cross-listed with MGMT 4430. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6730 - Human Resources Management: Performance Management
Focuses on the design and implementation of human resources management systems to assess and enhance employee performance. Areas of study include performance measurement, rater training, goal setting and feedback. Prereq: MGMT 6380. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6740 - Human Resources Management: Compensation
Develop and administer pay systems considering economic and social pressures, traditional approaches and strategic choices in managing compensation. Current theory research and practice. Students design a compensation strategy and a system that translates that strategy into reality. Prereq: MGMT 6380 and BUSN 6530. Cross-listed with MGMT 4450. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6750 - HRM: Investing in People: HR Analytics
Managing talent-organization and deployment-and connections between talent and strategy in organizations. Rooted in a systematic, logical approach that challenges traditional ideas. Stresses the logical connections between progressive HR practices and firm performance and the use of data to demonstrate financial impact of the connections. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6760 - Employee Benefits and Workforce Risk Management
The course surveys an array of popular employee benefit programs to attract, protect, and retain valued employees. It also focusses on risk management programs that invest in human capital and address the downside risks of employing a workforce. Cross-listed with MGMT 4460 and RISK 4409/6409. Restriction: Restricted to graduate majors and NDGR majors with a sub-plan of NBA within the Business School. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6780 - Small Business Management
The primary objective of this course is to teach future small business owners the practical aspects of small business management and to develop the skills necessary to improve the odds of success. The course will consider strategies to leverage limited resources for maximum effect in managing the small business enterprise. Also, this course covers small organization and group behavior, performance, leadership and motivation in small business settings and focuses on the owner/manager as the principal success factor in the context of a small organization. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6800 - Special Topics in Management
Current topics in management will be occasionally offered. Consult the ‘Schedule Planner’ for specific offerings or contact an advisor for information. Max hours: 6 Credits. Semester Hours: 3 to 3
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MGMT 6801 - Career Strategies
The downsizing, restructuring, and re-engineering so prevalent in U.S. industries and companies have strongly affected the job and career market. Every individual must sharpen his/her competencies and skills in order to compete effectively in the changing job market. This course is designed to assist students in understanding and operating in this difficult job market. Using many of the concepts that organizations use in their strategy formulation process, and coupled with individual techniques and skills proven effective in job searches and career planning, this course prepares students to deal with the issues involved in finding a job and pursuing a career. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6803 - Visionary Leadership
Examines the challenges faced by visionary leaders and the approaches used by these individuals (creation, articulation, and implementation of vision) to transform organizations. Participants utilize these approaches employed by effective leaders to develop plans for their own organizational success. Group experiences, applied readings, and videos are used to clarify the opportunities available. Coreq: BUSN 6520 or 6521. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6804 - Bargaining and Negotiation
Designed as a seminar in bargaining, negotiation and interpersonal conflict management. Through simulations, role plays and personal experience, students practice and develop their negotiation skills and see how negotiations differ depending on the type of situation encountered. Specific topics covered include: the nature of negotiation, the role of the negotiation context, interdependence and power, strategies and tactics of distributive and integrative bargaining, negotiation ethics and interpersonal conflicting resolution. Coreq: BUSN 6520 or BUSN 6521. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6806 - Corporate Entrepreneurship
Competitive performance in a global economy requires continuous innovation and new business growth. The creation and development of new ventures is a primary strategy for internally-generated growth. Managing innovation and new ventures requires attitudes, knowledge, and practices different from those usually required for the management of mature business units. This course provides the perspective, knowledge, and specific skills required for successful entrepreneurial management. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6808 - Leadership Development
Instruction in the design and practice of leadership development. Case studies of effective organizations will be examined and a variety of assessment and development activities will be completed as part of the course. Students will learn how to develop others while experiencing the development techniques first hand. Restriction: Restricted to graduate majors and NDGR majors with a sub-plan of NBA within the Business School. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6820 - Management Field Studies
The objective of this course is to provide an opportunity for the in-depth examination of an actual management problem in a local organization. Much like an independent study conducted under faculty guidance, each student will execute a unique project suited to his or her interests. Priority is given to MGMT students. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6821 - Managing for Sustainability
This course will consider how companies are using social responsibility as a competitive advantage. The so-called green revolution is calling for organizations to take on increasing responsibility for environmental conservation, employee well being, and community development. This course considers how organizations can work with various stockholders (employees, customers, communities, society-at-large) to develop and promote mutually beneficial products and solutions to key social needs and concerns. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6822 - Business Ethics and Corporate Social Responsibility
Covers business ethics and corporate social responsibility in the global contexts of employment, marketing, product liability, the environment and other areas. Students compare ethical theories, including utilitarianism, Kantian, Rawlsian, stockholder, stakeholder and social contract and apply some or all of these theories to actual and hypothetical case studies. The doctrine of corporate social responsibility is defined and explored and diverging views of corporate social responsibility are discussed. Examples of how corporate social responsibility can increase a company’s goodwill and net income are analyzed. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6823 - The Sustainable Business Opportunity
This course examines the negative impact of a rapidly growing global economy on the natural and human environment. It shows that the need to create a more sustainable global economy represents a huge opportunity for business and how sustainability-based strategies drive innovation, competitive advantage and improved financial performance. It will examine both environmental aspects of sustainability like green supply chains, lifecycle analysis, energy and water efficiency, as well as initiatives that nurture and enhance the value of our human resources such as community development, employee and customer relations, employee wellness, telecommuting, and other stakeholder engagement in sustainability. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6824 - Sustainable Business/CSR Field Study
Gain practical, hands-on experience with aspects of sustainable business and/or corporate social responsibility. Work with a local company/non-profit/or government organization under the direction of an executive to conduct a sustainability-focused project which is important to the organization’s sustainability initiative. Prereq: Completion of one or more sustainability focused courses or permission of instructor. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6830 - Sports and Entertainment Management
This course is designed as a speaker series of sports and entertainment industry elite focusing on: industry trends, strategic planning, managing revenue streams, managing media, managing for effectiveness, managing post-merger integration, leadership and leading change. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6832 - Law and Negotiation in the Sports/ Entertainment Industries
Provides an overview of major legal issues in the sports and entertainment industries. Students develop the skills required to negotiate contracts in these industries. Topics include contracts with athletes (agency, player and sponsorship), stadium financing and sports franchises, labor law and collective bargaining agreements, entertainment contracts in the music, film and live theater fields and copyright, trademark and tort law principles in the sports and entertainment industries. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6834 - London Calling: Global Sports and Entertainment Management
Through 2 weeks of visiting organizations and talking with industry elite in London a broader perspective on the Sports and Entertainment Industry is gained. Students will be asked to do advanced reading, participate in discussions, keep a journal and write a reflection paper at the end of the experience. Site visits (to be confirmed) include: Arsenal Football Club, Premier League, the O2 Arena, NHL and NBA regular season games in London, 2012 Olympics Committee, Formula One, Hollywood Studio-International Finance Office, Theatre, Lord’s Cricket Ground, All England Lawn Tennis Club/Wimbledon and the office of the Minister of Sport. Max hours: 3 Credits. Semester Hours: 3 to 3
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MGMT 6840 - Independent Study
Instructor approval required. Allowed only under special and unusual circumstances. Regularly scheduled courses cannot be taken as independent study. Max hours: 8 Credits. Semester Hours: 1 to 8
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MGMT 6950 - Master’s Thesis
Max hours: 8 Credits. Semester Hours: 1 to 8
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MINS 5000 - Topics
With prior approval by a candidate’s advisor, an MIS candidate may enroll in an upper division course in science, computer science, mathematics, and complete additional work for graduate credit. Prereq: MIS candidate with 12 hours of upper division work completed. Max hours: 8 Credits. Semester Hours: 3 to 4
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MINS 5840 - Independent Study
Max hours: 3 Credits. Semester Hours: 1 to 3
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MINS 5880 - Directed Research
Students will engage in original research projects supervised and mentored by faculty. Students must work with faculty prior to registration to develop a proposal for their project and receive permission to take this course. Max hours: 6 Credits. Semester Hours: 1 to 6
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MINS 5939 - Internship
Max hours: 3 Credits. Semester Hours: 1 to 3
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MINS 5950 - Master’s Thesis
Prereq: advisor approval. Max hours: 6 Credits. Semester Hours: 1 to 6
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MINS 5960 - Master’s Project
Prereq: advisor approval. Max hours: 8 Credits. Semester Hours: 1 to 4
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MKTG 1000 - Introduction to Marketing
Provides an introduction and overview of marketing. Discusses market and buyer analysis. Includes product planning, pricing, promotion and distribution of goods and services. For non-business majors only. Does not satisfy the MKTG 3000 business requirement. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 2939 - Internship
Introductory supervised experiences involving the applications, concepts and skills in an employment situation. Prereq: sophomore standing Max hours: 1 Credit. Semester Hours: 1 to 1
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MKTG 3000 - Principles of Marketing
Focuses on the basic marketing concepts of Buyer Behavior, Marketing Research, Marketing Planning and Implementation and the marketing process of product, price, distribution and promotion. This is a business core course therefore a grade of a ‘C’ or better must be earned to satisfy graduation requirements. Restriction: Restricted to undergraduate students at a junior standing or higher. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 3100 - Marketing Research
Provides practical experience in research methodologies, planning an investigation, designing a questionnaire, selecting a sample, interpreting results and making a report. Techniques focus on attitude surveys, behavioral experiments, and qualitative research. Prereq: DSCI/BANA 2010 with a ‘C-’ or higher and MKTG 3000 with a grade of ‘C’ or higher. Restriction: Restricted to undergraduate Business majors at a junior standing or higher. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 3200 - Buyer Behavior
Focuses on improving the student’s understanding of consumer and organizational buying behavior as a basis for better formulation and implementation of marketing strategy. Blends concepts from the behavioral sciences with empirical evidence and introduces buyer research techniques. Prereq: MKTG 3000 with a grade of C or higher. Restriction: Restricted to undergraduate Business majors at a junior standing or higher. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 3300 - Social Media in Business
Social media has become a central component of many business activities including marketing, HR, product management and the supply chain. In this course, we examine the organizational use of social media technologies such as blogs and social networks, as well as the use of social media analytics to drive business strategy. Cross-listed with ISMG 3300. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 3939 - Internship
Supervised experiences involving the application of concepts and skills in an employment situation. Prereq: 3.5 GPA. Restriction: Restricted to undergraduate Business majors with junior standing or higher. Max hours: 9 Credits. Semester Hours: 1 to 3
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MKTG 4000 - Advertising
Analyzes principles and practices in advertising from a managerial viewpoint. Considers the reasons to advertise, product and market analysis as the planning phase of the advertising program, media selection, creation and production of advertisements, copy testing, and development of advertising budgets. Prereq: MKTG 3000. Restriction: Restricted to undergraduate Business majors with junior standing or higher. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 4050 - Applied Marketing Management
The course is designed to enhance the student’s ability to formulate and implement a marketing plan and to better understand the relationship of marketing to other business functions. Emphasized application of marketing concepts through the use of cases, simulations or projects. Prereq: MKTG 3000 with a grade of ‘C’ or higher. Restriction: Restricted to undergraduate Business majors at a junior standing or higher. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 4051 - Honors Applied Marketing Management
Offered as the second course in a sequence following the principles of marketing course (MKTG 3000) it is therefore designed to enhance the student’s ability to formulate and implement a marketing plan and to better understand the relationship of marketing to other business functions. It will emphasize application of marketing concepts through the use of cases, simulations or projects. This Honors course is modeled after understanding of the concepts covered.
Note: MKTG 4051 is open only to marketing majors who have a cumulative GPA of 3.2 or higher. Students taking MKTG 4051 cannot receive credit for MKTG 3050 or MKTG 4050. Prereq: MKTG 3000, cumulative GPA of 3.2 or higher. Restriction: Restricted to undergraduate Business majors with junior standing or higher. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 4200 - International Marketing
Studies managerial marketing policies and practices of firms marketing their products in foreign countries. Analytical survey of institutions, functions, policies, and practices in international marketing. Relates marketing activities to market structure and environment. Prereq: MKTG 3000 with a grade of C or higher. Restriction: Restricted to undergraduate Business majors at a junior standing or higher. Cross-listed with INTB 4200. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 4220 - Asian Business Development and Marketing
This course investigates methods of Business Development and Marketing in the Asian Business Environment. It seeks to examine and explain methods of determining market potential and techniques tapping this market potential in this dynamic and rapidly growing business environment the course uses a combination of experienced guest speakers, Asian business cases and projects to develop the marketing skills in students to successfully compete in Asia. Prereq: MKTG 3000. Restriction: Restricted to undergraduate Business majors with junior standing or higher. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 4250 - Sports Marketing
This course is designed to understand and evaluate the role and functions of marketing in sports organizations. The course seeks to evaluate the marketing function in sports as well as understand the behavior of fans as consumers, celebrity product endorsements, sponsorship of sporting events for all sport providers, sports intermediaries and channels and advertising and promotion in the sports world. The course is taught using lectures, guest speakers, cases and examinations. Prereq: MKTG 3000 with a grade of C or higher. Restriction: Restricted to undergraduate Business majors at a junior standing or higher. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 4580 - International Transportation
Analysis of international transportation (primarily sea and air) in world economy. Detailed study of cargo documentation and freight rate patterns. Included are liability patterns, logistics, economics, and national policies of transportation. Prereq: MKTG 3000 with a grade of C or higher. Restriction: Restricted to undergraduate Business majors at a junior standing or higher. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 4700 - Personal Selling and Sales Management
Introduces the student to principles of personal selling and issues in managing the field sales force. Focuses on models of personal selling, recruiting, selection, training, compensation, supervision, and motivation, as well as organizing the field sales force, sales analysis, forecasting and budgeting. Prereq: MKTG 3000 with a grade of C or higher. Restriction: Restricted to undergraduate Business majors at a junior standing or higher. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 4720 - Internet Marketing
Distinctly influences the way marketers conduct marketing activities. The Internet media promises to establish marketing theories, identifies obsolete situations, explores how marketing functions have irreversibly changed as a result of the internet, and outlines basic marketing strategies for successful online marketing. Prereq: MKTG 3000 with a grade of C or higher. Restriction: Restricted to undergraduate Business majors at a junior standing or higher. Cross-listed with ENTP 4720. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 4730 - New Product Development
The creation of new products is essential in today’s business environment. It is conducive to organizational growth and long-term survival. This course addresses the new product development process in depth. It introduces students to key concepts and issues. It also provides a series of practices which will help students deliver higher value and be more competitive. Prereq: MKTG 3000 with a C or higher. Restriction: Restricted to undergraduate Business majors at a junior standing or higher. Cross-listed with ENTP 4730. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 4760 - Customer Relationship Management
This marketing-theory driven course examines customer relationship management (CRM) as a key strategic process for organizations. Composed of people, technology and processes, effective CRM optimizes the selection or identification, acquisition, growth and retention of desired customers to maximize profit. Besides presenting an overview of the CRM process, its strategic role in the organization and its place in marketing, students have an opportunity to create simulated CRM database using popular software package that help to illustrate what CRM can do, its advantages and limitations.
Prereq: MKTG 3000. Cross-listed with ISMG 4760. Restriction: Restricted to undergraduate Business majors with junior standing or higher. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 4780 - Preparing Business Plan
forma financial projections; and,design the management team needed. Prereq: ENTP 3000 AND either ENTP 3500 with a grade of ‘C-’ or higher or BLAW 4120 or ENTP 3120 with a grade of ‘C’ or higher. For non-business majors only. Can be applied to Entrepreneurship Certificate. Business majors enroll in either MGMT 4780 or MKTG 4780. Come to first class meeting with a carefully considered business idea. Cross-listed with MGMT 4780 and ENTP 3780. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 4800 - Marketing Seminar
Offered to provide consideration of a wide variety of topical issues in marketing, such as, services marketing, pricing, product development or creative marketing strategies. Prereq: MKTG 3000. Restriction: Restricted to undergraduate Business majors with junior standing or higher. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 4840 - Independent Study
Restriction: Restricted to undergraduate Business majors with junior standing or higher. Max hours: 8 Credits. Semester Hours: 1 to 8
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MKTG 4950 - Special Topics
Courses offered on an irregular basis for the purpose of presenting new subject matter in marketing. Prerequisites vary depending upon the particular topic and instructor requirements. Restriction: Restricted to undergraduate Business majors with junior standing or higher. Max hours: 9 Credits. Semester Hours: 3 to 3
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MKTG 5939 - Internship
Supervised experiences involving the applications of concepts and skills in an employment situation. Prereq: 21 semester hours and 3.5 GPA. Max hours: 9 Credits. Semester Hours: 1 to 3
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MKTG 6010 - Marketing Strategy, Evaluation and Development
Focuses on marketing strategy and marketing planning. Addresses the formulation and implementation of marketing plans within the context of the overall strategies and objectives of both profit and not-for-profit organizations. There is heavy emphasis on group projects and presentations. Note: This course is intended to be taken near the end of your program. Prereq: BUSN 6560 completed with a C or better. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 6020 - International Marketing
Explores problems, practices, and strategies involved in marketing goods and services internationally. Emphasized analysis of uncontrollable environmental forces, including cultures, governments, legal systems, and economic conditions, as they affect international marketing planning. Coreq: BUSN 6560. Note: students cannot receive credit for both MKTG 6020 and INTB 6026. Cross-listed with INTB 6026. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 6030 - Sales and Sales Force Management
Focuses on issues in personal selling and managing the field sales force. Deals with organization sales analysis, forecasting, budgeting and operating, with particular emphasis on the selling task, recruiting, selection, training, compensation, supervision and motivation. Coreq: BUSN 6560. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 6040 - Services Marketing
Service industries such as health care, finance, information, entertainment, retailing, government, and professional services comprise 80% of the total employment and GDP of the US. Manufacturing firms increasing look to value-added services to improve their bottom lines; yet customer satisfaction with services has been consistently lower than with goods. This course teaches students how to design and deliver high quality services, improve customer satisfaction, and thereby increase revenues and profitability. It also addresses how small, medium, and large firms can develop marketing plans and strategies in the new service environment. A variety of teaching methods may be used to demonstrate these concepts, such as cases, projects, field experiences, and/or guest speakers. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 6050 - Marketing Research
The objectives relate to effective marketing information management and include: (1) developing an understanding of the techniques and procedures that can be used to generate timely and relevant marketing information; (2) gaining experience in developing and analyzing information that is decision oriented; and (3) being able to make recommendations and decisions based on relevant and timely information. Computer analysis and projects are employed. Coreq: BUSN 6560 or 6530 or BANA 6610. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 6060 - Buyer Behavior
Why do consumers buy? How can marketing activities influence buyer behavior? Answers to these questions are key to marketing success & business fortune. In this course, we explore how to understand the heart & soul of consumers & examine the strategic implications of consumer psychology. Course participants conduct a market segmentation project that identifies & dissects various buyer groups within a chosen market. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 6070 - Integrated Marketing Communications and Brand Identity
A brand’s identity has a substantial influence on an organization’s financial wealth. But brand identity is not simply the result of a great product or a creative ad. Utilizing many real examples, historic approaches, and current trends, this course explores how integrated marketing communications help build a brand identity that reverberates with consumers. Participants create an integrated marketing communications campaign. Coreq: BUSN 6560. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 6080 - Marketing in Emerging Markets
Explores problems, practices and strategies involved in marketing goods and services in emerging markets. Emphasizes analysis of uncontrollable environmental forces, including cultures, government, legal, systems and economic conditions as they affect marketing planning. Coreq: BUSN 6560. Note: students cannot receive credit for both MKTG 6080 and INTB 6082. Cross-listed with INTB 6082. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 6090 - Customer Relationship Management
Involves the management of customer relationships to maximize customer service and its associated benefits at minimal cost. Includes services marketing concepts and techniques, IT applications, and software. Designed to acquaint students with practices and issues in state-of-the-art customer relationship management systems in an array of different types of organizations. The course initially focuses on the nature of customer relationship management (CRM) the interaction between strategic management planning, corporate culture and CRM. Other topics examined include successful models of CRM, managing the employee or CRM interface, marketing research, and CRM, and customer trust, loyalty, CRM customer service levels, customer service levels, customer profitability or metrics, selecting and integrating CRM software, CRM integration and timing of CRM roll-out. Coreq: BUSN 6560. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 6091 - Strategic Product Marketing
Familiarizes students with key theories and practices regarding products. Successful development of a new product, or extending the life cycle of an existing product. Outlines and necessitates the understanding of product development, key concepts related to successful product management over the course of its life cycle including the way the product function adds synergy to other marketing activities and, in turn, benefits from them. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 6092 - Social Media Marketing
Explores how the marketing function has irreversibly changed as a result of the internet and to lay out basic marketing strategies for successful online marketing. Coreq: BUSN 6560. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 6094 - Marketing Issues in the Chinese Environment
This course assesses numerous marketing and marketing related topics in the Chinese environment with the objective of helping the graduate student develop managerial and marketing expertise. In specific, the course pinpoints key developments in the Chinese business environment, develops expertise in conducting market opportunity analysis, assesses market entry conditions and strategies and applies marketing mix strategies in the context of the Chinese environment. Note: It is recommended for students to take BUSN 6560 or INTB 6000 prior to this course. Cross-listed with INTB 6094. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 6200 - Marketing Metrics and Dashboards
Dashboards help us monitor the functioning of various systems by displaying real-time process or outcome metrics. In the past, such indicators were often not available until the end of a period, which made them more “post-mortems” than management tools. Operating from a solid theoretical foundation, this class attempts to serve the needs of two groups, namely, marketing professionals with a review of the types of metrics that could be included on their dashboards, as well as professionals from other functional disciplines with insights into what various marketing metrics mean and illustrating the types of marketing decisions they inform. This is a quantitative class that focuses on developing and understanding marketing performance measures; however, it does not require you to build a dashboard nor does it require you to have advanced math skills. Coreq: BUSN 6560. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 6700 - Marketing Travel Study
This is a 2-week travel course, designed to focus on the marketing of the specific country we visit. In the past the travel course has been to Spain and Costa Rica, but the country of destination may be different every time (usually offered every other year). While in the country, students will visit companies (such as advertising agencies, marketing research firms, local grocery stores, marketing departments of multinational corporations, etc.), have lectures/discussions on marketing in that country and work on a marketing plan for a local company or not-for-profit organization. Prereq: BUSN 6560 with a C or higher. Restriction: Restricted to graduate majors and NDGR majors with a sub-plan of NBA within the Business School. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 6800 - Topics in Marketing
Courses offered irregularly for the purpose of presenting new subject matter in marketing. Consult the current ‘Schedule Planner’ for semester offerings. Prereq: BUSN 6560. Max hours: 9 Credits. Semester Hours: 3 to 3
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MKTG 6820 - Sports & Entertainment Marketing
This course focuses on techniques for formulating marketing plans for various types of sports organizations. The course deals with marketing issues particularly germane to sports organizations such as: fans as consumers, fan loyalty, sports pricing, servicescapes, player development and sports sponsorships. This course includes lectures, guest speakers, cases, examinations and student group projects. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 6830 - Marketing & Global Sustainability
Marketing & Global Sustainability focuses on the role of marketing in sustainable for-profit and not-for-profit companies from a global perspective. The course examines sustainable business practices and trends; green brands, green labels, and greenwashing; socially-conscious and “green” customer segments; innovating for sustainable new products and services; sustainable retailing and supply chains; and sustainability as a competitive advantage. The course will employ a variety of pedagogical techniques including lectures, discussion, guest speakers, case studies, and projects. Max hours: 3 Credits. Semester Hours: 3 to 3
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MKTG 6840 - Independent Study
Allowed only under special and unusual circumstances. Regularly scheduled courses cannot be taken as independent study. Prereq: Permission of instructor. Max hours: 8 Credits. Semester Hours: 1 to 8
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MLNG 1111 - Freshman Seminar
Restriction: Restricted to Freshman level students. Max hours: 3 Credits. Semester Hours: 1 to 3
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MLNG 1995 - Travel Study Abroad
Entry-level language and cultural instruction in country of target language. Focuses on vocabulary and grammar to teach students to express themselves in everyday situations. A basic knowledge of the language and culture will be developed through listening, reading, writing and speaking. The classes will be taught primarily in the target language and will be supplemented by cultural excursions. Max hours: 15 Credits. Semester Hours: 1 to 15
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MLNG 2939 - Internship
Max hours: 3 Credits. Semester Hours: 1 to 3
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MLNG 4690 - Methods of Teaching Modern Languages
Methodology of teaching foreign language in an urban setting. Note: Requirement for language majors in the teacher certification program, School of Education, CU-Denver. Cross-listed with MLNG 5690. Max hours: 3 Credits. Semester Hours: 3 to 3
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MLNG 4691 - Methods of Teaching Modern Languages II
A continuation of the study of modern language teaching methods. This second course has an emphasis on experiential learning through individual teaching demonstrations, class observations, as well as team teaching with experienced instructors. Prereq: MLNG 4690. Cross-listed with MLNG 5691. Max hours: 3 Credits. Semester Hours: 3 to 3
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MLNG 4880 - Directed Research
Students will engage in original research projects supervised and mentored by faculty. Students must work with faculty prior to registration to develop a proposal for their project and receive permission to take this course. Max hours: 6 Credits. Semester Hours: 1 to 6
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MLNG 5690 - Methods of Teaching Modern Languages
Methodology of teaching foreign language in an urban setting. Requirement for language majors in the teacher certification program, School of Education, CU-Denver. Cross-listed with MLNG 4690. Max hours: 3 Credits. Semester Hours: 3 to 3
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MLNG 5691 - Methods of Teaching Modern Languages II
A continuation of the study of modern language teaching methods. This second course has an emphasis on experiential learning through individual teaching demonstrations, class observations, as well as team teaching with experienced instructors. Prereq: MLNG 5690. Cross-listed with MLNG 4691. Max hours: 3 Credits. Semester Hours: 3 to 3
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MLNG 5880 - Directed Research
Students will engage in original research projects supervised and mentored by faculty. Students must work with faculty prior to registration to develop a proposal for their project and receive permission to take this course. Max hours: 6 Credits. Semester Hours: 1 to 6
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MSRA 5000 - Introduction to Graduate Studies
Surveys existing literature and research in science, technology, and pedagogy of recording arts. Extensive use of available resources in library, electronic and print, trade and scientific publications are explored. Use of computer applications for research and publication are developed. Max hours: 3 Credits. Semester Hours: 3 to 3
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MSRA 5001 - MSRA Research Seminar
In preparation for their thesis/portfolio, students learn research techniques by: applying skills from MSRA 5000, learning research design, performing research, interpreting results, and writing. Students will discover opportunities to add to the body of audio literature and recording techniques. Max hours: 3 Credits. Semester Hours: 3 to 3
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MSRA 5004 - Topics in Media Forensics
Students learn theory and application through topical subjects designed to enhance theoretical and practical training in the analysis of forensic media. Emphasis will be placed on emerging technologies, methodological developments, and strengthening fundamental skills. These courses are repeatable for credit. Max hours: 5 Credits. Semester Hours: 1 to 3
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MSRA 5014 - Research Practices in Media Forensics
An introduction to practical research techniques and forensic science periodicals provides students with a foundation for projects and reports in subsequent classes and for the research thesis. Library resources, research design, writing styles, and information technology will be discussed. Max hours: 3 Credits. Semester Hours: 3 to 3
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MSRA 5054 - Experiential Lab
Students will understand laboratory procedures and the application of A/V technology in the field and in analysis through professional conferences and site visits to crime labs and government agencies. Students will respond to experiences regarding presentation, demonstration, and discussion components. Max hours: 5 Credits. Semester Hours: 1 to 1
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MSRA 5114 - Foundations in Media Forensics
Students learn the foundational processes integral to forensic audio, video, and image analysis demonstrating knowledge through reading responses and documentation of procedures and methodology used in assigned projects. Topics include: media recording technology, analog/digital theory, multimedia compression, and equipment characterization. Max hours: 3 Credits. Semester Hours: 3 to 3
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MSRA 5124 - Forensic Science and Litigation
Critical analysis of legal precedent and court proceedings reveal to students the correlation between science and law in the litigation of forensic evidence. Assigned reading and research papers regarding evidence admissibility and scientific methodology will prepare students for evidence examination. Max hours: 3 Credits. Semester Hours: 3 to 3
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MSRA 5134 - Computer Forensics
Students explore computer forensics through guided projects and group discussion. An overview of computer hardware/software and characterization of storage media and file types will be covered through mock evidence examination documenting the search, seizure, and acquisition of forensic media. Max hours: 3 Credits. Semester Hours: 3 to 3
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MSRA 5144 - MATLAB Foundations
An introduction to MATLAB workflow and its use in Media Forensics will be explored. Students will learn how to build program commands in scripts for signal analysis and to display graphical representations of data and statistics. Max hours: 2 Credits. Semester Hours: 2 to 2
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