INTB 3906 - International Communication and Consumer Behavior.

Examines the influence of culture on purchasing and consuming as well as the importance of cultural values in consumer behavior. Provides the necessary framework to understand the current global market situation (product development, global market structures, global marketing strategies). An analysis of communication and advertising in an international context.Semester Hours: 3Prerequisite: MKTG 3000 and acceptance to the ACI program.
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