Nov 29, 2024  
2009-2010 Downtown Campus Catalog 
    
2009-2010 Downtown Campus Catalog [ARCHIVED CATALOG]

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INTB 3907 - European Marketing and Management of a Product Line.

Trains students to analyze the main characteristics and trends of the European marketing environment and business development. With extensive use of case studies, it examines such issues as European product launches.Semester Hours: 3Prerequisite: MKTG 3000 and acceptance to the ACI program.
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