Nov 29, 2024  
2009-2010 Downtown Campus Catalog 
    
2009-2010 Downtown Campus Catalog [ARCHIVED CATALOG]

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INTB 6026 - International Marketing.

Explores problems, practices, and strategies involved in marketing goods and services internationally. Emphasizes analysis of uncontrollable environments, legal systems, and economic conditions, as they affect international marketing planning. (This course qualifies as an international elective for the MS in International Business program).Semester Hours: 3When Offered: Fall, SpringPrerequisite: BUSN 6560.Cross-listed with: MKTG 6020.Note: Students cannot receive credit for both MKTG 6020 and INTB 6026.
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