MKTG 3000 - Principles of Marketing.

Focuses on the basic marketing concepts of Buyer Behavior, Marketing Research, Marketing Planning and Implementation and the marketing process of product, price, distribution and promotion. This is a business core course therefore a grade of a ‘C’ or better must be earned to satisfy graduation requirements.Semester Hours: 3When Offered: Fall, Spring, SummerPrerequisite: Junior standing.Note: Offered fall, spring and summer.
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