MKTG 6010 - Marketing Strategy, Evaluation and Development.

Focuses on marketing strategy and marketing planning. Addresses the formulation and implementation of marketing plans within the context of the overall strategies and objectives of both profit and not-for-profit organizations. There is heavy emphasis on group projects and presentations.Semester Hours: 3When Offered: Fall, SpringPrerequisite: BUSN 6560.Note: This course is intended to be taken near the end of your program.
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