Nov 26, 2024  
2009-2010 Downtown Campus Catalog 
    
2009-2010 Downtown Campus Catalog [ARCHIVED CATALOG]

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MKTG 6020 - International Marketing.

Explores problems, practices, and strategies involved in marketing goods and services internationally. Emphasized analysis of uncontrollable environmental forces, including cultures, governments, legal systems, and economic conditions, as they affect international marketing planning.Semester Hours: 3Prerequisite: BUSN 6560.Cross-listed with: INTB 6026.Note: Students cannot receive credit for both MKTG 6020 and INTB 6026.
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