BUSN 6560 - Marketing Management.

Focuses on the formulation and implementation of a marketing plan in the context of the firm’s strengths, overall strategy and competitive environment. Emphasis is on understanding the marketing environment and on decision making skills regarding market selection, pricing, promotion, product configuration and management of distribution channels.Semester Hours: 3When Offered: Fall, Spring, SummerPrerequisite: BUSN 6530 and BUSN 6550 - strictly enforced. (May be taken concurrently).
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