MKTG 6120 - Non-Profit and Social Marketing.

In this course, students will examine the role and application of marketing processes in non-profit organizations, such as those addressing social issues and causes. Using case studies and projects, students will consider the non-profit sector’s multiple marking objectives, which include aiming to change behavior, developing donor relationships, and creating partnerships with for-profit organizations. Students will consider these perspectives while applying marking concepts such as segmentation, positioning, branding, and the marketing mix.Semester Hours: 3Prerequisite: BUSN 6560.
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