BUSN 6560 - Marketing Dynamics in the 21st Century

Focuses on the formulation and implementation of a marketing plan in the context of the firm’s strengths, overall strategy and competitive environment. Emphasis is on understanding the marketing environment and on decision making skills regarding market selection, pricing, promotion, product configuration and management of distribution channels. Emphasis on cases and guest speakers. Restriction: Restricted to graduate majors and NDGR majors with a sub-plan of NBA or NBD within the Business School. Max hours: 3 Credits. Semester Hours: 3 to 3