ENTP 4720 - Internet Marketing

Distinctly influences the way marketers conduct marketing activities. The Internet media promises to establish marketing theories, identifies obsolete situations, explores how marketing functions have irreversibly changed as a result of the internet, and outlines basic marketing strategies for successful online marketing. Prereq: MKTG 3000. Cross-listed with MKTG 4720. Max hours: 3 Credits. Semester Hours: 3 to 3