BMIN 3004 - Innovation, Strategy, and Business Planning

Students will examine the critical issues involved in developing and running successful businesses. Using the business lifecycle model as a framework, pre-launch, post launch, growth, and maturity issues will be examined. These include ideation and opportunity analysis, value creation, mission and vision, internal and external analysis, leadership, and strategic growth. The course synthesizes key concepts from other Business Minor courses including accounting, finance, management, and marketing, and introduces the concepts of sustainability and corporate social responsibility. Restriction: Students enrolled in the Business School are not eligible for this course. Restriction: Restricted to students with Junior standing. Prereq: BMIN 3001 and BMIN 3002. Max hours: 3 Credits. Semester Hours: 3 to 3