FINE 4435 - Nudge: Behavioral Design 1

A studio course where students learn to develop ‘nudge’ solutions through the use of behavioral methods and theories. A ‘nudge’ is an attempt to influence people’s choices and behavior in a predictable way without limiting their options or significantly changing incentives. Through field trips and observation, students will gain knowledge and skills in the field of behavioral design, including dual cognitive processing, choice architecture, behavioral mapping, and cognitive biases. Max hours: 3 Credits. Semester Hours: 3 to 3