COMM 5665 - Principles of Advertising

Provides a fundamental understanding and appreciation of advertising in today’s global society, including consumer motivation, buying behavior, research, creative development and media planning. Restriction: Restricted to Graduate and Graduate Non-Degree majors. Undergraduates with senior standing may enroll with permission of instructor. Cross-listed with COMM 4665. Max hours: 3 Credits. Semester Hours: 3 to 3