ENTP 6834 - Lean Marketing

This course teaches students how to create successful marketing strategies in entrepreneurial environments where resources are often limited and negative outcomes can be unforgiving. The course work will demonstrate the imperative link between the fundamental marketing principles and entrepreneurial lean marketing guiding principles through real-life case studies, project, videos, podcasts and reading materials. Student will leave this course understanding how to develop an effective and pragmatic marketing plan for an entrepreneurial venture. Max hours: 3 Credits. Semester Hours: 3 to 3