MKTG 4051 - Honors Applied Marketing Management

Offered as the second course in a sequence following the principles of marketing course (MKTG 3000) it is therefore designed to enhance the student’s ability to formulate and implement a marketing plan and to better understand the relationship of marketing to other business functions. It will emphasize application of marketing concepts through the use of cases, simulations or projects. This Honors course is modeled after understanding of the concepts covered. Note: MKTG 4051 is open only to marketing majors who have a cumulative GPA of 3.2 or higher. Students taking MKTG 4051 cannot receive credit for MKTG 3050 or MKTG 4050. Prereq: MKTG 3000, cumulative GPA of 3.2 or higher. Restriction: Restricted to undergraduate Business majors with junior standing or higher. Max hours: 3 Credits. Semester Hours: 3 to 3