BUSN 6561 - Marketing Management (Health Section)

Focuses on the formulation and implementation of a marketing plan in the context of the firm’s strengths, overall strategy and competitive environment.Emphasis is on understanding the marketing environment and on decision making skills regarding market selection, pricing, promotion, product configuration and management of distribution channels. Restrictions: Restricted to HLAD and MBAH majors within the Business School. Max hours: 3 Credits. Semester Hours: 3 to 3