MKTG 4780 - Preparing Business Plan

Turn a new business idea into a viable new business by developing a comprehensive business plan including: analysis of the potential demand for the product or service and potential customers;identify competitive advantages and marketing strategies;generate pro forma financial projections; and,design the management team needed. Prereq: ENTP 3000 AND either ENTP 3500 with a grade of ‘C-’ or higher or BLAW 4120 or ENTP 3120 with a grade of ‘C’ or higher. For non-business majors only. Can be applied to Entrepreneurship Certificate. Business majors enroll in either MGMT 4780 or MKTG 4780. Come to first class meeting with a carefully considered business idea. Cross-listed with MGMT 4780 and ENTP 3780. Max hours: 3 Credits. Semester Hours: 3 to 3