BMIN 3001 - Fundamentals of Management and Marketing

Comprised of two modules focusing on essential concepts of Management and Marketing: 1) Management: Including organizational behavior concepts, leadership, management skills and methods and team dynamics 2) Marketing: Students will develop a new product marketing plan including, industry and market research, market segmentation, marketing mix planning and implementation strategies. Restriction: Students enrolled in the Business School are not eligible for this course. Co-req: BMIN 1000 or MGMT 1000. Max hours: 3 Credits. Semester Hours: 3 to 3