AMBA 6240 - Marketing Principles

This course focuses on marketing theory and its application, emphasizing the study of core principles that can be applied to a wide range of marketing situations, both large and small. The course encourages critical analysis via a case-based approach to learning. Restriction: Restricted to graduate majors within the Business School with the AMBA major code. Max hours: 1.5 Credits. Semester Hours: 1.5 to 1.5