AMBA 6430 - Digital Marketing Strategies

The marketing of services which constitutes 80% of the US economy is changing very rapidly. This course uses cases and speakers to examine how service-oriented organizations make effective transformations from traditional to digital marketing strategies. Restriction: Restricted to graduate majors within the Business School with the AMBA major code. Max Hours: 1.5 Credit Hours. Semester Hours: 1.5 to 1.5