AMBA 6460 - Digital Marketing Analytics

This course is designed to provide you with an overview of the ever-changing digital marketplace while also equipping you with hands-on experiences and analytical skills that you will need to perform vital functions in various areas of digital marketing. By the end of the course, you will be able to walk into any company with an online presence and improve their use of the digital media. Restriction: Restricted to graduate majors within the Business School with the AMBA major code. Max Hours: 1.5 Credit Hours. Semester Hours: 1.5 to 1.5