PMBA 6562 - Marketing Management II

This course continues Marketing Management Part I. The focus is on applications of analytical frameworks and decision-making regarding alternative product, price, service, channels, communication, and other marketing mix strategies. Students create the corresponding elements of a Marketing Plan. Note: Credit cannot be received for this course if BUSN 6560 has already been completed. Prereq: PMBA 6560. Restriction: Restricted to graduate majors and NDGR majors with a sub-plan of NBA or NBD within the Business School. Max hours: 1.5 Credits. Semester Hours: 1.5 to 1.5