PMBA 6560 - Marketing Management I

This course focuses on applications of analytical tools for understanding the dynamic marketing environment and creating value propositions, selecting target markets, and determining positioning strategies. Students evaluate and formulate the corresponding elements of a Marketing Plan. Note: Credit cannot be received for this course if BUSN 6560 has already been completed. Restriction: Restricted to graduate majors and NDGR majors with a sub-plan of NBA or NBD within the Business School. Max hours: 1.5 Credits. Semester Hours: 1.5 to 1.5