COMM 4640 - Advanced Public Relations

Summer 2010 Registration CMMU 4640
Examines key public relations practices in private, not-for-profit and public sectors. Strategic planning processes, research methods, evaluation, reports, and collateral development are addressed, with an emphasis on the intersection of theory and practice. Prereq: COMM 4635. Cross-listed with COMM 5640.Semester Hours: 3to 3
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