Mar 15, 2025  
2011-2012 CU Denver Catalog 
    
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2011-2012 CU Denver Catalog [ARCHIVED CATALOG]

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MKTG 4700 - Personal Selling and Sales Management


Introduces the student to principles of personal selling and issues in managing the field sales force. Focuses on models of personal selling, recruiting, selection, training, compensation, supervision, and motivation, as well as organizing the field sales force, sales analysis, forecasting and budgeting. Prereq: MKTG 3000. Semester Hours: 3 to 3


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