MKTG 6120 - Non-Profit and Social Marketing

In this course, students will examine the role and application of marketing processes in non-profit organizations, such as those addressing social issues and causes. Using case studies and projects, students will consider the non-profit sector’s multiple marketing objectives, which include aiming to change behavior, developing donor relationships, and creating partnerships with for-profit organizations. Students will consider these perspectives while applying marketing concepts such as segmentation, positioning, branding, and the marketing mix. Prereq: BUSN 6560. Semester Hours: 3 to 3