MGMT 4780 - Preparing A Business Plan

This course is designed to assist students who want to turn their new business idea into a viable new business concept through the development of a comprehensive business plan. This course teaches the process and the key steps for preparing a business plan for a new business venture. A well developed business plan is critical to new venture success and includes the following: analysis of the potential demand for the product or service and the potential customers; identifies competitive advantages and strategies, and marketing strategies; generates pro forma financial projections; and, describes the management team needed successfully lead the business. Note: For business majors only. Can be applied to management emphasis and to Entrepreneurship Certificate. Prereq: MGMT 3000, MKTG 3000 and BLAW 3000 strongly recommended. Cross-listed with ENTP 3780. Semester Hours: 3 to 3