The Sports Management emphasis offers students the opportunity to prepare for a competitive career in the sports industry. This program was developed with industry partners who are in need of qualified leaders in the field. Sports firms are currently hiring at the entry level and promoting from within. The Sports Management emphasis will provide you with the knowledge and skills you need to begin your career in the exciting field of sports.

The program includes faculty who are active researchers in the field, prominent guest speakers, and the opportunity to participate in exciting internships with local leaders in the industry. Some companies where students have interned include Broncos Football Club, Kroenke Sports and Entertainment, United States Olympic Committee and Anschutz Entertainment group.

Students completing the Sports Management emphasis are also eligible to participate in the London Calling study abroad program. This unique opportunity provides students with a firsthand look at the global sports management field through behind-the-scenes visits to key sports and entertainment organizations and venues in London. The two-week elective includes visits to the UK’s top sports facilities, including Arsenal FC, O2 Arena, Wimbledon, 2012 Olympic committee and more.

Students enrolled in the program will learn about diverse, cross-functional areas of the sports industry, including:
Sports industry trends & growth opportunities
Sports media trends & new media
Stadium financing & development
Naming rights & sponsorships
Sports specific marketing plans
Sports pricing & fan loyalty
Negotiating contracts with athletes
Team valuations
Labor law and collective bargaining agreements
Pro team and college athletics management
Money flow in teams - managing revenue streams
Outdoor sports industry - marketing & management
Community relations and event planning
Olympics bid process and finances