Marketing Emphasis—BS in Business Administration

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Marketing is concerned with directing the activities of the organization toward the satisfaction of customer wants and needs. This involves understanding customers, identifying those wants and needs that the organization can best serve, guiding the development of specific products or services, planning and implementing ways to take products or services to the market, securing the customer’s order and finally, monitoring customer response in order to guide future activities.

In most organizations, marketing is a major functional area that provides a wide variety of career opportunities in such fields as personal selling and sales management, advertising and sales promotion, public relations, marketing research, physical distribution, product management, market management, marketing information systems and retail management. Increasingly, career opportunities exist in service businesses and nonprofit organizations.

Required Foundation Courses

BLAW 4120 - Legal Issues for Entrepreneurs Summer 2010 Registration: BLAW 4120
MGMT 4370 - Organization Design Summer 2010 Registration: MGMT 4370

Required Emphasis Courses

MKTG 3100 - Marketing Research Summer 2010 Registration: MKTG 3100
MKTG 4050 - Applied Marketing Management Summer 2010 Registration: MKTG 4050
MKTG required 3 courses (9 semester hours): CHOOSE FROM:

Electives

Choose three:

MKTG 3200 - Buyer Behavior Summer 2010 Registration: MKTG 3200
MKTG 4000 - Advertising Summer 2010 Registration: MKTG 4000
MKTG 4200 - International Marketing Summer 2010 Registration: MKTG 4200
MKTG 4220 - Asian Business Development and Marketing Summer 2010 Registration: MKTG 4220
MKTG 4580 - International Transportation Summer 2010 Registration: MKTG 4580
MKTG 4700 - Personal Selling and Sales Management Summer 2010 Registration: MKTG 4700
MKTG 4950 - Special Topics Summer 2010 Registration: MKTG 4950

Total: 21 Hours

In addition to the three required courses beyond the core, students may select marketing electives, business electives and nonbusiness electives that support their particular career orientations. The marketing faculty advisor can assist the student in choosing an appropriate set of electives to fit career objectives.

Marketing courses that were used to satisfy the international business requirement cannot be applied to the marketing area of emphasis.

Marketing/Information Systems (MKIS)

Within the marketing curriculum students can choose to add courses in information systems to complement their individual interests as well as prior education and work experiences.

Required Information System Courses

ISMG 4500 - Database Management and Applications Summer 2010 Registration: ISMG 4500
ISMG 4600 - Systems Analysis and Design Summer 2010 Registration: ISMG 4600
ISMG 4900 - Project Management and Practice Summer 2010 Registration: ISMG 4900

Required Emphasis Courses

MKTG 3100 - Marketing Research Summer 2010 Registration: MKTG 3100
MKTG 4050 - Applied Marketing Management Summer 2010 Registration: MKTG 4050
ISMG 4760 - Customer Relationship Management Summer 2010 Registration: ISMG 4760
or
MKTG 4760 - Customer Relationship Management Summer 2010 Registration: MKTG 4760

Choose two:

MKTG 3200 - Buyer Behavior Summer 2010 Registration: MKTG 3200
MKTG 4000 - Advertising Summer 2010 Registration: MKTG 4000
MKTG 4220 - Asian Business Development and Marketing Summer 2010 Registration: MKTG 4220
MKTG 4700 - Personal Selling and Sales Management Summer 2010 Registration: MKTG 4700
MKTG 4720 - Internet Marketing Summer 2010 Registration: MKTG 4720
MKTG 4950 - Special Topics Summer 2010 Registration: MKTG 4950

Total: 24 Hours

Marketing courses that were used to satisfy the international business requirement cannot be applied to the marketing area of emphasis.