Marketing Emphasis—BS in Business Administration

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Marketing is concerned with directing the activities of the organization toward the satisfaction of customer wants and needs. This involves understanding customers, identifying those wants and needs that the organization can best serve, guiding the development of specific products or services, planning and implementing ways to take products or services to the market, securing the customer’s order and finally, monitoring customer response in order to guide future activities.

In most organizations, marketing is a major functional area that provides a wide variety of career opportunities in such fields as personal selling and sales management, advertising and sales promotion, public relations, marketing research, physical distribution, product management, market management, marketing information systems and retail management. Increasingly, career opportunities exist in service businesses and nonprofit organizations.

Required Foundation Courses

BLAW 4120 - Legal Issues for Entrepreneurs gtPATHWAYS:
MGMT 4370 - Organization Design gtPATHWAYS:

Required Emphasis Courses

MKTG 3100 - Marketing Research gtPATHWAYS:
MKTG 4050 - Applied Marketing Management gtPATHWAYS:
MKTG required 3 courses (9 semester hours): CHOOSE FROM:

Electives

Choose three:

MKTG 3200 - Buyer Behavior gtPATHWAYS:
MKTG 4000 - Advertising gtPATHWAYS:
MKTG 4200 - International Marketing gtPATHWAYS:
MKTG 4220 - Asian Business Development and Marketing gtPATHWAYS:
MKTG 4580 - International Transportation gtPATHWAYS:
MKTG 4700 - Personal Selling and Sales Management gtPATHWAYS:
MKTG 4950 - Special Topics gtPATHWAYS:

Total: 21 Hours

In addition to the three required courses beyond the core, students may select marketing electives, business electives and nonbusiness electives that support their particular career orientations. The marketing faculty advisor can assist the student in choosing an appropriate set of electives to fit career objectives.

Marketing courses that were used to satisfy the international business requirement cannot be applied to the marketing area of emphasis.

Marketing/Information Systems (MKIS)

Within the marketing curriculum students can choose to add courses in information systems to complement their individual interests as well as prior education and work experiences.

Total: 24 Hours

Marketing courses that were used to satisfy the international business requirement cannot be applied to the marketing area of emphasis.

Marketing Emphasis—BS in Business Administration

Required Foundation Courses

Required Emphasis Courses

Electives

Total: 21 Hours

Marketing/Information Systems (MKIS)

Required Information System Courses

Required Emphasis Courses

Choose two:

Total: 24 Hours