Jan 17, 2025  
2010-2011 Denver Campus Catalog 
    
2010-2011 Denver Campus Catalog [ARCHIVED CATALOG]

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INTB 3906 - International Communication and Consumer Behavior

Summer 2010 Registration INTB 3906
Examines the influence of culture on purchasing and consuming as well as the importance of cultural values in consumer behavior. Provides the necessary framework to understand the current global market situation (product development, global market structures, global marketing strategies). An analysis of communication and advertising in an international context. Prereq: MKTG 3000 and acceptance to the ACI program.Semester Hours: 3to 3
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