MKTG 3200 - Buyer Behavior

Summer 2010 Registration MKTG 3200
Focuses on improving the student’s understanding of consumer and organizational buying behavior as a basis for better formulation and implementation of marketing strategy. Blends concepts from the behavioral sciences with empirical evidence and introduces buyer research techniques. Prereq: MKTG 3000.Semester Hours: 3to 3
Registration is changing. Visit our website for details ucdenver.edu/registration.