MKTG 4000 - Advertising

Summer 2010 Registration MKTG 4000
Analyzes principles and practices in advertising from a managerial viewpoint. Considers the reasons to advertise, product and market analysis as the planning phase of the advertising program, media selection, creation and production of advertisements, copy testing, and development of advertising budgets. Prereq: MKTG 3000.Semester Hours: 3to 3
Registration is changing. Visit our website for details ucdenver.edu/registration.