MKTG 6060 - Buyer Behavior

Summer 2010 Registration MKTG 6060
Why do consumers buy? How can marketing activities influence buyer behavior? Answers to these questions are key to marketing success & business fortune. In this course, we explore how to understand the heart & soul of consumers & examine the strategic implications of consumer psychology. Course participants conduct a market segmentation project that identifies & dissects various buyer groups within a chosen market.Semester Hours: 3to 3
Registration is changing. Visit our website for details ucdenver.edu/registration.