MKTG 6120 - Non-Profit and Social Marketing

Summer 2010 Registration MKTG 6120
In this course, students will examine the role and application of marketing processes in non-profit organizations, such as those addressing social issues and causes. Using case studies and projects, students will consider the non-profit sector’s multiple marketing objectives, which include aiming to change behavior, developing donor relationships, and creating partnerships with for-profit organizations. Students will consider these perspectives while applying marketing concepts such as segmentation, positioning, branding, and the marketing mix. Prereq: BUSN 6560.Semester Hours: 3to 3
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