MKTG 6820 - Sports & Entertainment Marketing

Summer 2010 Registration MKTG 6820
This course focuses on techniques for formulating marketing plans for various types of sports organizations. The course deals with marketing issues particularly germane to sports organizations such as: fans as consumers, fan loyalty, sports pricing, servicescapes, player development and sports sponsorships. This course includes lectures, guest speakers, cases, examinations and student group projects.Semester Hours: 3to 3
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