COMM 5640 - Advanced Public Relations

Examines key public relations practices in private, not-for-profit and public sectors. Strategic planning processes, research methods, evaluation, reports, and collateral development are addressed, with an emphasis on the intersection of theory and practice. Prereq: COMM 4635 or COMM 5635. Undergraduates with senior standing may enroll with permission of instructor. Cross-listed with COMM 4640. Semester Hours: 3 to 3