Mar 11, 2025  
2012-2013 CU Denver Catalog 
    
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2012-2013 CU Denver Catalog [ARCHIVED CATALOG]

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COMM 5665 - Principles of Advertising


Provides a fundamental understanding and appreciation of advertising in today’s global society, including consumer motivation, buying behavior, research, creative development and media planning. Prereq: Undergraduates with senior standing may enroll with permission of instructor. Cross-listed with COMM 4665. Semester Hours: 3 to 3


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