MKTG 6050 - Marketing Research

The objectives relate to effective marketing information management and include: (1) developing an understanding of the techniques and procedures that can be used to generate timely and relevant marketing information; (2) gaining experience in developing and analyzing information that is decision oriented; and (3) being able to make recommendations and decisions based on relevant and timely information. Computer analysis and projects are employed. Prereq: BUSN 6560 (may be taken concurrently). Semester Hours: 3 to 3 When Offered: FALL SPR