MKTG 3300 - Social Media in Business

Social media has become a central component of many business activities including marketing, HR, product management and the supply chain. In this course, we examine the organizational use of social media technologies such as blogs and social networks, as well as the use of social media analytics to drive business strategy. Cross-listed with ISMG 3300. Semester Hours: 3 to 3 When Offered: FALL SPR